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The owner of a fashion factory, Rafael Klučina, is desperately looking for an imaginative advertising campaign that would attract the public and raise the profile of his business. However, the head of his advertising department, Filip Muška, seems unable to come up with one. In the end, they are helped by the model Boženka Smolíková and her talent for perfect disguises and masks. The unusual advertising campaign involves Boženka traveling around the country for fourteen days in model clothes, and whoever recognizes her will win a prize of fifty thousand crowns...